Search Engine Optimization (SEO) is the process of optimizing your website to increase the quantity and quality of traffic through organic, or un-paid search engine results.
While buyer personas are unique to each business, nearly all consumers use search engines to influence their purchasing decisions. Google is responsible for 94% of organic traffic (Web Presence Solutions, 2017) and the majority of clicks come from the first page of results.
To create an effective SEO strategy, business owners must understand that SEO is an ongoing process. Search Engines change their algorithms constantly to ensure they are delivering the most relevant search results. Due to changing needs and specifications, it can be difficult for beginners to rank highly in search engines. Securing a fool-proof SEO strategy is fundamental for your business to stay one step ahead and reach monthly traffic goals.
Our consulting team works to optimize your content through some core understandings. Starting with a complimentary consultation, we look to outline a clear understanding of who you are and your objectives. After outlining your goals, we carry out a site audit where we perform analysis of keywords, traffic, backlinks and competitors to shape the SEO strategy.
Our goal is to deliver a successful digital approach that optimizes your online presence and brand. Our helpful analysis and support will see you grow towards a steady improvement of search rankings, organic traffic and conversion rates.